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Sales Engine

A commercial layer for selling Earth Observation data

Standardise how customers discover, order, and buy imagery, while internal teams manage delivery, tasking, and exceptions through a single system.

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A single system for selling EO data

Sales Engine is a white-labelled sales layer for satellite operators and EO platforms that brings customers and internal teams into one shared workflow.

White-label shopfront

A branded, customer-facing portal built on proven platform infrastructure.


End-to-end

A branded, customer-facing portal built on proven platform infrastructure.

Custom order intake

Support for bespoke customer requests routed directly to internal teams.

Account management

User creation, vetting, and approval workflows to control access.

Tasking order interface

A branded, customer-facing portal built on proven platform infrastructure.

Tasking delivery management

An internal fulfilment module that can be activated as needed.

How it works in practice

Two connected experiences power Sales Engine: one for customers, one for internal teams.

Customer portal

Admin dashboard

A branded buying experience for your customers

  • Search, order, and pay for imagery through a branded interface

  • Self-serve smaller areas of interest without sales involvement

  • Move from request to delivery without back-and-forth

Contact salesSee admin dashboard

A commercial command centre for your team

  • Configure pricing, availability, and customer entitlements in one place

  • Monitor orders, tasking requests, and delivery status in real time

  • Automate billing, approvals, and exception handling with full auditability

Contact salesSee admin dashboard

Built with your requirements in mind

✓ Cerator EO workflows
✓ Time-sensitive tasking and delivery
✓ Access control and permissions
✓ Licensing awareness and usage constraints
✓ Auditability
✓ Create EO workflows
✓ Time-sensitive tasking and delivery
✓ Access control and permissions
✓ Licensing awareness and usage constraints
✓ Auditabili

Built for automated sales

Sales Engine is designed for a near future where EO sales workflows increasingly run without human coordination, while still operating within commercial, licensing, and governance constraints.

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Automation-first sales workflows

Routine sales, ordering, and customer requests are handled automatically as volume and complexity increase, without relying on email, spreadsheets or manual approval chains.

Commercial logic lives in the system

Pricing, availability, permissions, and licensing rules are enforced by the platform. Not held in people’s heads or stitched together with brittle scripts.

AI-ready by design

AI can be introduced to assist with demand routing, customer requests, and sales operations without reworking core commercial systems.

Customer-first automation

Automation improves speed and consistency for customers, without removing flexibility for bespoke requests or high-value sales conversations.

Live and maintained in weeks, not months

At first glance, building an internal sales system can seem achievable. But once you account for time, resourcing, and ongoing operational burden, the trade-offs become clear.

Build it yourself

Average 9 months

Month 0–3

Define requirements, design workflows, align stakeholders, and allocate internal teams.

Month 3–6

Build ordering flows, admin tooling, account management, and integrations.

Month 6–9+

Stabilise the system, fix edge cases, and support internal users and customers.

Ongoing Maintenance

Maintain infrastructure, ship updates, fix bugs, support users, and keep pace with browser, cloud, and security changes.

High internal cost. Long time to value. Permanent operational burden.

With Sales Engine

Average 3 weeks

Week 0-1

Live with Light Maintenance

Live with Light Maintenance

Stabilise the system, fix edge cases, and support internal users and customers.

Week 2-3

Build ordering flows, admin tooling, account management and integrations.

Live in weeks. No internal build. No long-term maintenance load.

Six modules, designed to work independently or together

Teams typically start with the part of their workflow that creates the most friction. Additional modules can be added as requirements grow.

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Sales Engine

Standardises pricing, ordering, and transactions for EO data. Used to reduce manual commercial processes.


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Automation Workflow

Orchestrates end-to-end EO workflows without custom scripts. Used to build repeatable, production workflows.


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Data Normalisation Pipeline

Automatically standardises EO data formats and metadata. Used to ensure data is ready for downstream systems immediately.


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Fulfilment Engine

Automates ordering, tracking and delivery of EO data. Used to ensure predictable delivery without manual follow-up.


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Advanced Data Management

Manages access control, licensing, and auditability at scale. Used in regulated or multi-team environments.


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Constellation Orchestration

Coordinates tasking and execution across satellite constellations. Used by operators managing multiple satellites and constraints.


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Let’s talk about how you run EO today

Most conversations start with understanding your current systems, workflows and constraints to see how Arlula can empower your team.

Speak to our team►Watch Teaser