A commercial layer for selling Earth Observation data

Standardise how customers discover, order, and buy imagery, while internal teams manage delivery, tasking, and exceptions through a single system.

A single system for selling EO data

Sales Engine is a white-labelled sales layer for satellite operators and EO platforms that brings customers and internal teams into one shared workflow.

White-label shopfront

A branded, customer-facing portal built on proven platform infrastructure.


End-to-end

A branded, customer-facing portal built on proven platform infrastructure.

Custom order intake

Support for bespoke customer requests routed directly to internal teams.

Account management

User creation, vetting, and approval workflows to control access.

Tasking order interface

A branded, customer-facing portal built on proven platform infrastructure.

Tasking delivery management

An internal fulfilment module that can be activated as needed.

How it works in practice

Two connected experiences power Sales Engine: one for customers, one for internal teams.

A branded buying experience for your customers

  • Search, order, and pay for imagery through a branded interface

  • Self-serve smaller areas of interest without sales involvement

  • Move from request to delivery without back-and-forth

A commercial command centre for your team

  • Configure pricing, availability, and customer entitlements in one place

  • Monitor orders, tasking requests, and delivery status in real time

  • Automate billing, approvals, and exception handling with full auditability

Built with your requirements in mind

✓ Cerator EO workflows
✓ Time-sensitive tasking and delivery
✓ Access control and permissions
✓ Licensing awareness and usage constraints
✓ Auditability
✓ Create EO workflows
✓ Time-sensitive tasking and delivery
✓ Access control and permissions
✓ Licensing awareness and usage constraints
✓ Auditabili

Built for automated sales

Sales Engine is designed for a near future where EO sales workflows increasingly run without human coordination, while still operating within commercial, licensing, and governance constraints.

Automation-first sales workflows

Routine sales, ordering, and customer requests are handled automatically as volume and complexity increase, without relying on email, spreadsheets or manual approval chains.

Commercial logic lives in the system

Pricing, availability, permissions, and licensing rules are enforced by the platform. Not held in people’s heads or stitched together with brittle scripts.

AI-ready by design

AI can be introduced to assist with demand routing, customer requests, and sales operations without reworking core commercial systems.

Customer-first automation

Automation improves speed and consistency for customers, without removing flexibility for bespoke requests or high-value sales conversations.

Orders move at the speed of your process

Sales Engine replaces manual coordination with an automated workflow, so your team responds faster, closes more orders, and converts data into revenue.

Without Arlula

7+ days

Day 1: Request

Requests arrive via email, calls, or partners. No standard intake.

Day 2: Quote

Pricing pulled manually. Licensing checked case-by-case. Back-and-forth starts.

Day 3: Feasability

Scheduling team contacted individually. Delays waiting on responses. Conflicts handled manually.

Day 6+ Fulfil

Orders tracked across inboxes. Delivery handled manually. Updates inconsistent.

High internal cost. Long time to value. Permanent operational burden.

With Sales Engine

Rapid Delivery

Day 1: Request → Order

Align on workflows and configuration.

Ongoing → Operational Insight

Usage data shows demand patterns. Decisions made on where to capture and invest.

Instant Quote & Feasibility

Pricing, licensing, and availability resolved automatically.

System-led Fulfilment

Orders routed and tracked in one workflow, pricing rules per customer pre-defined.

Respond faster. Close more orders. No manual coordination required.

Most conversations start with understanding your current systems, workflows and constraints to see how Arlula can empower your team.